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 By 1924, Chanel had a perfume division with Ernest Beaux as its technical director Whatever the case, Coco's No5 turned out to be Mary Shelley's Frankenstein – a creation that controls your destiny And the No5 trademark, still strong, still sans serif, contemporary and technological, was copyrighted exactly 100 years agoArguably the world's most iconic perfume, Chanel No 5 has held the beauty industry's attention since its creation in 1921 Named after the number of the sample presented to Coco Chanel by perfumer Ernest Beaux, the fragrance is made up of jasmine, rose, sandalwood and vanilla On this day 100 years ago, the iconic designer Coco Chanel debuted her new perfume, Chanel No 5, at her Paris shop The scent — and the woman — has had a lasting influence on the business of fragrance So much about Mlle Chanel was remarkable and distinctly Coco she lived at the Hotel Ritz in Paris for more than years Chanel No 5 Vs Coco Mademoiselle Which Is Best For You Coco chanel